Work with Tariq
Turn what you know into authority the right people actually see
You already have the expertise. What's often missing is the system that turns it into something your market can recognise, trust and act on.
Without that, you're depending on referrals or hoping the right person stumbles across you at the right moment.
That's the work. I coach founders and expert service providers to build real brand authority.
Then I help you put that authority to work so it can support the visibility, credibility and opportunity your business is built to earn.
How it works
Step 1
Diagnose where you stand
Before anything gets built, I use the Four Stages of Brand Authority to diagnose exactly where your authority is right now, and what's actually holding it back.
Most people assume they know. Most are wrong about which stage they're really in, and building on the wrong assumption wastes time and money.
The four stages are:
- Fix Your Foundations: getting clear on who you serve, what you stand for and the value you deliver
- Build Your Rhythm: creating consistent presence and momentum
- Amplify Your Authority: expanding reach and strengthening credibility and proof
- Sustain Your Influence: building long-term commercial resilience
Wherever you land, that's where the work starts. Not at the stage that feels most exciting, at the one that's actually true.
Step 2
Build your authority through the P.H.A.S.E.S.® Brand Authority System
Once we know where you stand, I coach you through the P.H.A.S.E.S.® Brand Authority System, the methodology that helps you turn your expertise into a structured, recognisable authority position.
Together, we work through the decisions that sharpen your positioning, make your credibility more visible, and help your presence work more consistently for you, not just when you happen to post.
I guide the strategy, challenge the thinking and review the work.
You implement.
Step 3
Build the right P.H.A.S.E.S.® Authority Asset for your business
At the centre of the work is deciding which substantial, ownable Authority Asset your business should build next, and then guiding you through how to create it properly.
I do not build the asset for you.
I help you determine what to build, why it matters, how it should be structured, what it needs to contain, and how it should connect to your wider authority and commercial goals.
It's the kind of asset that gives the right people a genuine reason to engage with you.
The asset that's right for you depends on where you are and what your market most needs to understand, recognise, believe, verify or experience next. There are six types:
Research
Turns your expertise, market insight and evidence into one flagship research-led report, designed to strengthen your positioning and create stronger commercial conversations.
I help you shape the angle, structure, evidence, narrative and commercial role of the research.
Proof
Turns your client results and outcomes into one structured proof asset, such as a case study library or evidence portfolio that answers the question every prospect is silently asking: has this actually worked?
I help you decide what proof matters most, how to structure it, and how to make it easier for the market to inspect.
Experiential
Turns your expertise into a live format, such as a talk, workshop, roundtable or masterclass you can deliver again and again, refining it each time rather than rebuilding it from scratch.
I help you shape the format, structure, purpose, audience and commercial pathway around the experience.
Intellectual Property
Turns your natural way of solving problems into a named, ownable framework, model or method, the kind of signature thinking that makes you memorable and genuinely different.
I help you identify the thinking already inside your work, structure it, name it and make it commercially useful.
Diagnostic
Turns your expertise into a scorecard, assessment or audit tool that helps your market recognise their own problem, rather than being told they have one.
I help you define what should be measured, how the diagnostic should work, and how it should connect to a meaningful next step.
Educational
Turns your expertise into a substantial guide, playbook or toolkit, a practical resource that demonstrates your expertise by actually teaching something useful.
I help you decide what the market needs to understand, how to structure the resource, and how to make it strategically useful rather than just informative.
Your first Authority Asset doesn't have to be the last, and it doesn't have to work alone.
Over time, these six can be layered together, a report handing its readers a diagnostic to place themselves in it, or a framework brought to life through a workshop built to teach it.
Each new asset can reinforce the ones already in place, so your authority keeps building on itself rather than starting again from zero every time.
Step 4
Get seen and trusted by the people who actually matter
The point of all of this isn't visibility for its own sake. It's making sure your target audience, the specific people you actually want to reach, can find you, understand what you do, and trust you enough to act on it.
I coach you on how to use your positioning, content, proof and Authority Assets to strengthen that visibility and trust.
That's what turns quiet expertise into a business that gets chosen, not just referred.
Step 5
Put the Authority Flywheel™ to work in your business
The final step is helping you apply the Authority Flywheel™ to your business, the mechanism that helps authority compound so trust and visibility keep building on themselves instead of resetting every time you go quiet.
The Authority Flywheel™ is:
I help you understand where each stage fits, where your current gaps are, and what you should prioritise next.
You then implement the work inside your business.
The goal is to leave you with a system you understand and can continue operating, not one that depends on me doing everything for you.
Once it is working properly, your authority has a clearer route into visibility, credibility and commercially useful opportunities.
Who this is for
This is built for founders and expert service providers with a B2B offer, whether your niche is already defined or you're actively working to establish one.
It is for people who want strategic guidance, challenge, accountability and expert feedback, but are prepared to do the implementation themselves.
If you're building something real and want your authority to be doing commercial work for you, not just sitting quietly in the background, this is the work.
What this is
This is 1:1 done-with-you Brand Authority Coaching.
I guide the strategy, diagnosis, prioritisation and implementation decisions.
You build, create and execute.
What people say about working with Tariq
“Tariq has been excellent across the board, taking a genuinely proactive approach from day one rather than waiting for direction. He's secured placements across both trade and national publications, and the coverage has aligned closely with our positioning and broader marketing efforts.”
Sam G. Winsbury
Founder of Kurogo
“Tariq is wonderful to work with, he takes time to understand people and their situation and goals, and then actively proves how he can add value, without even being asked to. Highly recommended, would certainly work with him again.”
Shane Parmar
Founder of ONDA+
Book a call
Brand Authority Coaching Fit Call
A short call to work out whether this is the right fit, and if so, where to start.
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